// Tesco will match its prices with Aldi
// It aims to attract customers into its stores instead of Aldi or Lidl
// Tesco’s Finest premium ranges will not be part of the price matching campaign
Tesco has announced it will begin matching prices with German discounter Aldi on hundreds of grocery items in a bid to fight for market share.
The Big 4 grocer is slashing prices on own-label and branded products as part of its strategy to attract customers into its stores instead of Aldi or Lidl.
Tesco said the Aldi Price Match campaign, which will run online and in stores, includes “important” products.
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Tesco’s Finest premium ranges will not be part of the price matching campaign, but a selection of its entry-level “Exclusively at Tesco” lines will be price matched.
“Our customers tell us they want the most competitive prices on the things they buy regularly,” Tesco chief customer officer Alessandra Bellini said.
“This new campaign will help time-poor and budget-savvy customers get Tesco products at Aldi prices on products that matter to them.”
Products included in the campaign will be marked at the shelf edge and online with a red “Aldi Price Match” badge.
Last year, Tesco launched the Clubcard Plus subscription service, to offer members benefits including 10 per cent off two in-store shops every month and 10 per cent off Tesco’s own-brand clothing and homeware ranges, for £7.99 a month.
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So more cheap rubbish. We deserve better than this. Tesco you were a leader – be one again. Stop following social media trends.
Err the rise of Aldi and Lidl is no social media “trend”. They are a real and present disruptive force.
… AND Aldi have operated, arguably incredibly successfully on their current margins for 50+ years! Whereas this strategy could potentially squeeze the Tesco bottom line further. Is it really a sustainable plan? Leadership in terms of pricing is simply a race to the bottom… How low can you go? History suggests that Aldi could go even lower than they are today but will there be any need or appetite to, i’m not so sure. What’s the plan Tesco, Is this about staying the biggest? Strive to be the best, please.
Tesco appear to miss the obvious in this – people go to Aldi/Lidl because they get nice items at reasonable prices, not entry level, cheap rot.
Stuff like this doesn’t make me any keener to venture into Tesco I’m afraid.
Could you explain how your groundbreaking theory on the behaviour of the British shopper applies to this article?
Are butter, bread and bananas ‘nice’ items? If so, you can ‘get nice items’ in both Aldi and Tesco.
Are Aldi’s prices on those items ‘reasonable’? By definition the Tesco price must be equally reasonable.
Aldi fresh foods last half the time of Tesco and sell buy date is crap.
That’s because Tesco fruit and veg are not ripe. When you buy fruit from LIDL for ex. it is ripe and sweet, the whole point of a fruit.
Well mr tesco to copy is to flatter you were greedy in the past wanting a shard of everything you reap what you sow .keep up the good work aldi and lidl
Aldi? err NO, I find Aldi quite expensive and always chaous, Tesco appears to be going the same way, with less choice. Many items I used to buy at Tesco are nolonger available. lidl is now first choice. Sainsburys for what I want that others can’t provide.
Some one from Tesco should come over to our Tesco and check the prices as they are far more expensive than aldi or is it only the big stores that are taking part in the price match if so you should make it clear in your advertising