// Morrisons and McColl’s partnership has been extended for another 3 years
// 300 McColl’s branches will be converted to the Morrisons Daily format during the period
// The new stores will offer a full Morrisons convenience range while being owned and operated by McColl’s
Morrisons has extended its wholesale partnership with convenience store retailer McColl’s as part of an agreement to convert more of its stores to the Morrisons Daily format.
The partnership will continue for another three years and Morrisons will now be McColl’s only wholesale supplier until 2027.
A total of 300 McColl’s branches will be converted to the Morrisons Daily format during the period.
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The new stores will offer a full Morrisons convenience range while being owned and operated by McColl’s.
The roll-out comes as 30 McColl’s stores were converted in recent months, which have ”consistently delivered the strongest like-for-like sales performance within the McColl’s estate”.
Morrisons supplies around 1200 McColl’s stores, including 230 of its biggest branches which have been added in the last few weeks.
“Today’s agreement is another example of Morrisons extending the reach of our popular brand,” Morrisons chief executive David Potts said.
“In doing so, we are building a broader, stronger Morrisons for customers, and leveraging our existing assets to achieve capital light, profitable growth.
“We are delighted to be further expanding our successful partnership with McColl’s and look forward to growing together for many years to come.”
McColl’s chief executive Jonathan Miller said: ”I am delighted to extend our partnership with Morrisons, ensuring the continued supply of a supermarket-quality offer across our entire estate, as well as the planned conversion of additional Morrisons Daily stores.
“In Morrisons we retain a long-term partner with best-in-class sourcing and manufacturing capabilities and a leading convenience offer for the local neighbourhood communities we serve across the country.”
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Morrisons completely messed up with Morrisons Local, which they quickly sold to My Local, which was a total disaster. This will also end in tears.
A second belated attempt by Morrison`s to gain entry in to the convenience store sector, whilst also being seen by McColl`s Board as the white knight who transforms the fortunes of their company. Far from convinced this strategy is a winner given the location of many McColl`s stores, these MDF stores will face stiff opposition, remembering from Morrison`s first gambit in to this sector, location, location and they were left with all the wrong locations including a very expensive rental unit at Nottingham Railway station which for the bulk of the trading hours had precious little footfall. Have to agree with Bob this will end in tears for both Morrison`s shareholders and Directors.
Pmsl mcolls and Morrison’s most of mcoll shops are falling down riddled with asbestos haven’t been refurbed for years sub standard refrigeration etc etc mcolls must be rubbing their hands at the thought of Morrison’s joining up with them
they are revamping our local Mccolls [ Gedney Hill in south Lincs.] and getting rid of the in store bakery which has been there for many years and is well loved by the villagers and others from miles around. It is by far the best thing in this shop. We do not want frozen re-heated bread but will anyone at either company listen to us.We will simply not buy it, custom will fall and another white elephant will be created. Probably leading to the closing of the store and it being redeveloped as housing.Another shot in the foot or is that the plan?