// Aldi held 9.2% of the UK grocery markets in the four weeks to 7 August while Morrisons held 9%
// This is the first time the discounter has entered UK grocery’s Big Four
Aldi has overtaken Morrisons to become the UK’s fourth biggest supermarket, according to the latest data from Kantar.
The discounter’s market share leaped to 9.2% of the UK grocery market in the four weeks to 7 August, compared to Morrisons’ 9%, This is Money reports.
Aldi’s leapfrog of Morrisons has been expected for a number of months as the hordes of shoppers switch to doing their grocery shop with the discounters as the cost-of-living crisis puts budgets under pressure.
READ MORE: Aldi beats Lidl to keep its crown as the UK’s cheapest supermarket
Aldi and rival discounter Lidl have been snatching market share away from the Big Four grocers with £2.3 billion of annual sales gained over the past year, according to Kantar.
Morrisons, which was bought by US private equity firm CD&R last year in a deal which loaded the retailer with a substantial debt pile, has been the hardest hit of the Big Four.
This time a year ago, Morrisons held a 10% share of the grocery market.
Click here to sign up to Retail Gazette‘s free daily email newsletter
It has been my hope for several years that Aldi take over my local Morrisons. Now looks increasingly likely.
Yes I actually heard this news about 2 weeks ago, guessing this was maybe based on a different set of figures though, ALDI is growing in Ireland and in the USA too. I remember our store in Hull used to be nearly empty a few years ago now it’s packed and new stores are opening.