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Aldi has been giving free bus rides to customers shopping at its rivals Tesco, Sainsbury’s and Asda, taking them to the closest Aldi store.
The discount grocers stunt took place last week in Ayesbury, Bucks and looked to take shoppers to ‘the cheapest store in town’, as it was crowned the UK’s cheapest supermarket in 2022 by consumer watchdog Which?
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