Changing consumer behaviour: has the cost-of-living crisis changed the way we shop for good?

April 21, 2023

Shopping trolley in supermarket — GG investigates how consumer shopping behaviours are changing, what supermarkets can do and whether the effects will be long-lasting.

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Anecdotally, there’s no doubt that cost-of-living pressures have changed the way people shop at the supermarket, with stories of cost-conscious consumers visiting Waitrose and Aldi in the same trip.

As the weekly grocery bills continue to inch steadily upwards, shoppers have been relying on supermarket loyalty schemes and price lock campaigns, scouting around at different grocers and buying more own-label food to save all the pennies they can.

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