M&S is expanding the presence of its Jaeger brand by introducing it to an additional 20 stores across the UK.
The retail giant acquired the luxury fashion brand back in 2021 following its collapse and it has since played a pivotal role in the retail stalwart’s campaign to revive its fashion sales.
This is Money reports that Jaeger products, which are currently stocked in 26 shops, will be available in nine more M&S stores from next month and a further 11 in the New Year.
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Marks & Spencer has been bolstering its third-party fashion line-up in recent months to compete with rival Next.
Last week the retailer revealed that Pour Moi will be launching an edited lingerie range on its ‘Brands at M&S’ online platform, joining the likes of Mamas & Papas, Superdry, and Crew Clothing.
The lingerie and swimwear retailer will also launch additional lingerie lines as well as best-selling swimwear and beachwear ranges.
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Sorry M and S but Jaeger is not all that and should be laid to rest as a brand. It’s glory days are long gone.