Amazon Fresh has revealed it will open its 20th physical store in Notting Hill Gate later this month.
The shop will open on 29th November and offer customers freshly baked goods each morning, lunch time meal deals and other everyday staples.
Shoppers will find more ways to pay, such as self-checkout tills, according to the retailer.
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Leading up to the festive season, the store will also offer Grand Opening Deals that will rotate each week, to help shoppers save for Christmas.
Later in the year, the business shuttered its first UK “Just Walk Out” store, just over two years after opening in west London.
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Still not quite the rapid opening spree though is it.