Superdry has drafted in advisers at PwC to review its funding options following last month’s profit warning.
The fashion retailer is understood to be exploring its debt-raising options with the Big Four accountancy firm as it looks to fund its turnaround, Sky News reported.
It comes weeks after Superdry shares sunk to a record low after it blamed the cost-of-living crisis and “abnormally mild autumn weather” for the 13.1% drop in sales for the six months to 28 October.
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The retailer flagged that the weak sales will result in “lower than expected” full-year profits, despite taking several initiatives across the year to strengthen its balance sheet.
This included an £11.1m equity raise in May and brand licensing deals in Asia-Pacific and India.
Superdry also received £25m in funding from restructuring specialist Hilco Capital in August to help accelerate its turnaround plan and £35m cost reduction programme.
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It’s just not an on trend brand for people to wear anymore it’s over saturated and out of date.
Agree with the above.
It sounds like a very bulky and expensive business to operate with very bad management sysem along with to many investors.
If the business was run streamline, effectively & was actually profit oriented, it would not matter if there was a 50% decrease in sales. Because it would still break even or possibly make a small profit.